A brand new partnership sees Tradition Amp turn into Tennis Australia’s Worker Expertise Associate and sponsor of the Davis and Billie Jean King Cup groups.
Melbourne, Australia, 30 January 2025 | Tennis Australia
Tennis Australia has introduced a two-year partnership with Tradition Amp, naming the corporate its official Worker Expertise Associate and new group sponsor of the Australian Davis Cup and Billie Jean King Cup groups.
Bringing collectively two Australian firms with a world affect, the partnership displays a shared dedication to driving efficiency via people-first cultures.
Tennis Australia will proceed leveraging Tradition Amp’s worker expertise platform to reinforce organisational efficiency, supporting 1000’s of pros throughout all ranges of Australian tennis, from elite participant growth to group packages.
As a part of the collaboration, Tradition Amp will turn into the official group sponsor of Australia’s Davis Cup and Billie Jean King Cup groups, with branding featured at nationwide group occasions.
“We’re delighted to associate with Tradition Amp to assist our Tennis Australia group together with our Billie Jean King Cup and Davis Cup nationwide groups,” Tennis Australia CEO Craig Tiley stated.
“Tennis Australia and Tradition Amp share a powerful concentrate on constructing high-performing groups on and off the courtroom and this partnership reinforces our dedication to a tradition of steady enchancment and success.”
“Tennis is exclusive in its potential to attach with folks from all walks of life, and Tennis Australia is exemplary in how they’ve constructed efficiency and tradition from the bottom up,” Tradition Amp CEO and Co-founder Didier Elzinga stated.
“With extra Australian gamers within the high 100 rankings than ever earlier than, there’s clear proof that Tennis Australia’s method to constructing high-performance cultures is working. Whereas tennis is thought for its main occasions, this partnership celebrates and helps your complete group that powers Tennis Australia’s success – from grassroots to Grand Slams.”
Tradition Amp’s branding will make its debut on group uniforms at Australia’s Davis Cup Qualifier towards Sweden in Stockholm this weekend, from 31 January to 1 February.
From 10 to 12 April, Australia will host a round-robin Billie Jean King Cup Qualifier towards Kazakhstan and Colombia. The venue might be introduced quickly.